[1] Perform a SWOT Analysis

How well is your current internet marketing strategy working?

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How well does it reach your IDEAL CLIENT in your local marketplace?

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Are you just throwing mud on the wall hoping something sticks?

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Have you defined your ideal client?

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Have you identified your target marketplace?

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Are your current internet marketing strategies and tactics working effectively?

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Does your website leave the right first impression?

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Does your website generate inquiries?

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Are you effectively competing online in your targeted category and marketplace? Or are you a runner-up?

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Will someone searching at Google find a competitor before they find your business?

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Is your ideal client likely to find your website when searching at Google, or is it buried on page two or three of a search engine results page (SERP)?

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Action Items

[   ] Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of your current situation, with a focus on internet marketing.

[   ] Identify the opportunities for improvement, lead generation, and optimizing your sales process – create a plan to fix any weaknesses.

[   ] Learn more about performing a SWOT at this link: https://www.youtube.com/watch?v=NapLmUxSxyo

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