A responsive website design is a design that “responds” and changes based on the browsing device a website visitor is using.

Properly created, using a responsive design will optimize a visitor’s browsing experience at your website and help you to get more inquiries and increase sales.

Responsive websites deliver the best visitor experience no matter what the browsing device is, including:

  • Desktop Computers
  • Laptops
  • Tablets
  • Smartphones

A quick way to test for responsive design is to visit your website on your smartphone. If you don’t like what you see, neither will the potential new customers visiting your website from their mobile devices!

It is not unlikely that 45% to 65% of your website visitors are visiting from a mobile device.

There are many benefits to creating a website using responsive design.

[1] Website content presentation changes automatically depending on the device used to browse the website.

[2] Navigation is condensed and easier to use.

[3] Images are optimized for the layout and presentation.

[4] Layout, spacing, and padding is automatically corrected for the device being used to browse the website.

[5] It creates an excellent user / visitor experience at your website.

[6] Google recommends building websites using responsive design as an industry best practice. A responsive design is likely to be viewed more favorably in their ranking algorithm. In other words, responsive websites are an important part of your overall search engine optimization strategy for getting (or keeping) top rankings at Google.

[7] Responsive websites create a better first impression of your business.

[8] Responsive websites increase conversion rates and sales. This should be no big surprise. A better visitor experience at your website leads to more inquiries and more sales.

[9] Your website will load faster on a mobile device if you use responsive design. Slow loading pages are the #1 reason people will leave your website. Poor visiting experience or device-related presentation issues is another reason people leave websites.

[10] Competitive advantage is a huge benefit. When your website is responsive and a competitor’s is not, the potential new customer visiting your website has a better and more favorable experience. You win, a competitor loses.

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